In times where TVs, smartphones and tablets are all being connected to the Internet, it is increasingly common for people to watch TV at the same time as interacting with their smartphone or tablet. MediaScape is working on helping broadcasters to provide a socially engaging experience across multiple screens for broadcast and streamed content, and associated applications in order to provide the users more consistent multi-device and multi-user media services. This will build upon the success of HTML5 and the marriage of the TV, PC and Mobile worlds.
Where users want to move from one device to another or deal with multiple devices sequentially or simultaneously, they increasingly expect their services to provide a consistent and seamless experience across multiple devices - independent of any operating system or brand. MediaScape will allow them to move elements and functionalities from one device to another without interruption, to control one device from another device remotely, and to share and synchronise their content and interactions on multiple devices simultaneously.
MediaScape will allow the convergence of different technologies and the integration of multiple contents and services, being both easy to integrate and well adopted by the off-the-shelf consumer electronics market. The need for the creation and maintenance of totally different developments (services & applications) in order to be compatible with all approaches and brands, such as iOS, Android, HbbTV etc, will be eliminated, resulting in creation and provision of a single application that serves all target environments.
For Developers / Service Providers
MediaScape will make it as easy to create multi-screen applications as it is to create an HTML web page, treating any device (TV set, tablet, smartphone, PC) as just one part of the ecosystem and including the broadcast world simply as a new type of resource. Applications will automatically adapt to specific target devices, and allow synchronisation in between multiple devices the users might want to use in parallel, so MediaScape will increase the range and diversity of potential services & applications.