The process of making purchasing decisions is diverse and depends on the type of product, but also on the style and behavior of individual consumer groups. Nevertheless, the purchase path can and even needs to be designed before implementing a sales campaign.
An important element in planning the purchase path is the landing page. This is where the manufacturer has the opportunity to convince a potential customer to buy their product. We cannot forget about smooth transitions between subsequent stages of the purchase path, up to the CTA, i.e. encouraging the user to take an action. For this purpose, the Where-To-Buy tool offered by 100shoppers.com turns out to be very helpful. This solution in the form of a widget significantly simplifies the purchasing process and at the same time serves as an analytical tool.2023-10-13